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Why Email Marketing is an Absolute Must for Small Businesses.

Email marketing is an extremely popular marketing channel for companies, yet lots of smaller businesses overlook the chance to vastly increase lead generation without the huge overheads. Email marketing if produced and targeted correctly can bring unrivalled results, but just how effective can it be?

How effective is Email Marketing?

Email marketing is used by 82% of B2B and B2C companies at the time of writing. Before we get into statistics and figures, 82% of companies are utilising email marketing as we speak, which is a huge amount of businesses, if email marketing wasn’t that effective, then why are so many businesses using it?

According to campaign monitor 53% of emails are opened on mobile phones, with 23% of these emails being opened again at a later date on a computer. The evolution of the smart phone has vastly increased the appeal and results of email marketing. A person can now access their personal and business emails anywhere, as long as they have an internet enabled smartphone or tablet. Therefore, you can target the people that matter and make contact instantly through email marketing, getting you greater results than you ever expected.

To get the best results you need to personalise your email marketing

campaigns. According to Aberdeen, personalised email campaigns receive an average click through rate that is 14% higher than a non-personalised campaign. Not only do they receive a higher click through rate, on average they also receive a 10% higher conversion rate. With the DMA stating that segmented and targeted emails generate 58% of all revenue.

How much return are you going to get from your investment?

On average, every email marketing campaign that is segmented, targeted and implemented effectively, receives £35 for every £1 invested. Therefore, email marketing is one of the most cost-effective marketing platforms available and if you aren’t using it, it’s about time you started.

If you don’t have the time, skills or expertise to email market your business, Equinox Marketing provide an email marketing service at affordable and realistic prices. Handling everything from planning and copy, to the build and send of the campaign. This means you don’t have to worry about a thing, only the leads that you generate from the campaign.

For more information or a quote call 01934 643961 or email

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