Marketing, like technology, moves extremely fast in the modern era, and if you don't keep up, you risk falling behind. This will affect marketing and sales results and see competitors jump ahead of you.
At Equinox Marketing, we take the time to research, learn and expand our existing skillset, so we are always up to date with the latest changes within the marketing industry.
We have recently been looking at marketing in 2017, below we have created a short summary of what is currently trending.
Video is one of the most effective forms of marketing at the current time and it doesn't look like it's going away anytime soon. How often do you go onto social media and click on a trending or viral video? Videos receive much higher engagement rates from your target audience when compared to written content or images. They are also extremely flexible when it comes to creating additional pieces of content out of each production. Video lets you create powerful and eye-catching messages, you can then send them directly to your target audience for an instant connection, getting you engagements and results. If you aren't utilising video content yet, you better start, as this form of marketing looks like it's here for the long run.
Content Marketing, at the time writing, is extremely popular. Content such as blogs, infographics and polls, promote customer and prospect interaction, drive traffic to your website and give you and your audience valuable information. Modern people crave information, if you can provide factual and persuasive content that people can relate to and feel the need to engage with, then you can convert them into a customer. That is the main challenge that companies face, creating content that their target market can get engrossed by, stopping them in their tracks and demanding attention. If you can nail this, then your marketing will bring you unbelievable results.
Testimonials have been around since pretty much the beginning of business. They aren't new so to speak, but their importance has grown rapidly over the past couple of years. Testimonials are great because people like to see that your product or service has helped another person or company. You can tell the world as much as you like how great you and your business is, but at the end of the day, you have to say that because it's your company. But, if other people from other businesses are saying the same things that you are, people start to take notice. Almost like a verification that what you are saying is true, but it is confirmed by a third party and therefore persuades prospects to come to you as they can see it has worked for others. Having your testimonials and reviews on your website also helps you to get placed higher on search engines.
Nowadays recommendations, even from people that you do not know seems to have a huge influence on who you and other businesses choose to buy from. The key is influencers, leaders and professionals who are well known within their industries. They take to platforms such as social media to voice opinions on certain services and products. If they recommend a service you are looking for and you know that they are well respected within the industry, then you are more likely to go with the recommended company than perhaps the one you were trying to source yourself. In 2017 influencers are becoming more and more powerful and this form of marketing will progress rapidly in the second half of the year.
The sole ambition of Equinox Marketing is to help companies increase their marketing and sales results at affordable and realistic prices.