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How Can Instagram Help Your Business Grow?

September 6, 2017

Instagram is a photo and video sharing social media application that was launched in 2010, by 2012 it had grown so much and become so popular that social media giants Facebook had started to take notice. They eventually bought Instagram for a staggering $1bn (£629m) in cash and stock. Since then Instagram has taken the mobile photo-sharing niche to new heights and it doesn't look like it will be stopping anytime soon.

 

 

Everyday Facts about Instagram

 

  • Most Instagram Users are between 18-29 years old.

  • 6 out of 10 online adults have Instagram Accounts.

  • Female internet users are more likely to use Instagram than men.

  • 32% of teenagers consider Instagram to be the most important social network.

  • There are over 600 million Instagrammers.

  • Of that 600 million, 400 million are active every day.

  • 95 million photos and videos are shared on Instagram per day.

  • Over 40 billion photos and videos have been shared on the Instagram platform since its conception.

 

So, to put it simply, Instagram is huge. When it comes to Facebook and Twitter, they are making the most of marketing and advertising for businesses to help drive engagements, enquiries and sales. When it comes to Instagram the business side of it is only just getting started. However, don't let that put you off as it has the potential to be one of the most effective marketing channels for your business.

 

Instagram Business Statistics

 

  • There are 15 million registered businesses using Instagram business profiles.

  • Instagram has 1 million monthly active advertisers—up from just 200,000 in March 2016.

  • In March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad.

  • Instagram is estimated to have brought in $1.53 billion in global mobile ad revenue in 2016, which is a 144 percent increase year-over-year and would amount to 8.4 percent of Facebook's global mobile ad revenue according to International Business Times.

  • eMarketer projects that Instagram's global mobile ad revenues will reach $2.81 billion this year, accounting for over 10 percent of parent company Facebook's global ad revenues.

Instagram is very much in the ascendancy and if your business isn't utilising it and you are looking to make a change to your current marketing strategy, we would highly recommend getting Instagram savvy to help improve your marketing efforts.

 

Engagement Rates

 

"A picture is worth a thousand words". People are much more likely to like, comment and share images and videos rather than words, with the addition and use of well-researched hashtags it is much easier for you to target prospects by what they're looking for. This will vastly improve your chances of higher engagement rates, enquiries and sales.

 

Enhance Your Reputation

 

Beautiful, modern and eye-catching content will keep your target audience engaged and will help to build trust between you, your customers and your prospects. Build up trust and your chances of retaining current customers and winning new business will significantly increase.

 

Opportunity

 

Instagram is without a doubt one of the most popular and highly used social media platforms in the world. However, when compared to Facebook the number of businesses utilising this platform is relatively low, meaning there is more opportunity for you and your business to get noticed and most importantly, get results.

 

Adverts

 

Instagram, like Facebook and Twitter, offers its own version of adverts. Rather than relying on organic traffic, you can pay to target specific areas and interests in a very similar manner to its big brother Facebook. You can target users by location, demographics, interests and behaviours and use a variety of different posts to attract them such as Photo Ads, Video Ads, Carousel Ads and Stories Ads. This gives you several options to help make your business stand out, get noticed and get results.

 

For more information on any of the above or if you would like a quote on our Social Media Management services call 01934 643961 or email info@equinoxmarketing.co.uk

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