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5 Great Marketing Tools for Small Businesses

As a small business, marketing can be a tough and treacherous route to go down as you have minimal time to focus on it. You are often far too busy ensuring the company is running smoothly, your clients and staff are happy and networking to bring in new business.

Therefore, we at Equinox Marketing are going to tell you about 5 great marketing tools that can help save you time and money, whilst increasing your marketing efforts and results.

  1. HootSuite - HootSuite is an online platform that is great for brand management and social media organisation for all the mainstream social channels such as Facebook, LinkedIn, G+ Twitter, and Instagram. This modern and effective tool allows users to curate, schedule, and send social media posts all from one online based solution. Being a small business owner, it likely that time will tight and valuable, this solution will allow you to create a constant and consistent flow of information at a specific time each and every day so you won't have to be on your social media accounts 24/7.

  2. Pixlr - introducing Pixlr, the new Photoshop for small business owners. Pixlr is a simple, easy-to-use online image-editing tool that can be used with just about any internet-enabled device. Resize, crop, filter, or enhance images for use in your direct marketing campaigns or digital web images. Purchasing pricey photo editing software is a thing of the past, you can now use Pixlr and still get great results.

  3. SurveyMonkey – SurveyMonkey is one of if not the most popular free marketing tool available in the present day. Initially, it is free, but there are premium services you can pay for as well. Using Survey Monkey, you can collect vital consumer data and information, meaning you will have greater knowledge about what's working and what's not working in your marketing efforts. This will help you tailor future strategies and increase your marketing results.

  4. FollowWonk – FollowWonk helps you to explore and grow your Twitter presence. Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet? Find, connect and engage with new influencers in your industry. Use simple, yet effective visualizations to compare your social presence to others in your industry. FollowWonk is free to use for a single account, if you use more than one account then it is a monthly cost. It is a very effective tool and helps you gain a greater insight into your Twitter presence, followers and your industry on social media, allowing you to plan better social media campaigns in the future.

  5. Sniply - Sniply is a simple yet powerful marketing tool that allows you to attach a call-to-action on every piece of content that you share. The content that you share may not be from your website and may come from another website that you don't have access to, therefore there is little to no chance that a prospect will visit your site after reading the article you have shared. However, with Sniply you can put a button or CTA onto that particular article that links directly back to a relevant page within your website. Giving you control of the content you share and leading traffic back to your website via relevant articles. This will help you increase your website traffic and in-turn your enquiry rate.

Marketing is often a task most small businesses want to do, but simply don't have enough time to focus on, we hope the 5 Marketing tools mentioned above can help you increase your marketing efforts and results whilst minimizing the use of valuable time.

If you want to step your marketing efforts and know you don't have the time or expertise to do it yourself, then give us a call to discuss your requirements on 01934 643961 or email and let Equinox help you and your business grow.

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