Mobile Marketing like technology is advancing at a rapid rate and therefore if you aren't focusing at least a fraction of your marketing efforts towards mobile marketing then you have already fallen behind.
Mobile usage is constantly on the rise and for the first time in history in the past year, mobile usage overtook desktop usage, meaning more and more people are accessing valuable information through their mobile devices.
This represents an opportunity of great magnitude for businesses around the world who can tailor their marketing campaigns to specifically target mobile users on mobile devices to get one step ahead of their competitors.
You need to start adapting your marketing strategy and efforts now if you are going to thrive in a competitive and ever-changing marketplace.
Mobile device use is increasing at an incredible rate. Even more importantly, average smartphone conversion rates are up 64% compared to the average desktop conversion rates for e-commerce alone. This proves that people are not just using their mobile phones or tablets to simply browse their social media accounts or the web, they are using them to purchase products and services.
The ever-increasing use of mobile devices around the globe and the fact that most people are using these devices to make purchases means that you need to be focusing on mobile marketing now more than ever before.
It is absolutely essential that mobile marketing is a key part of your marketing strategy to ensure you don't miss the opportunity to attract hundreds if not thousands of potential prospects to your business.
For every day that you carry on doing the same thing you have always done, the further you fall behind your competitors who are utilising this aspect of marketing. Its time your business adapted and opened the door to a whole new world of opportunities that will undoubtedly increase lead generation, sales and most importantly profit.
For more information on any of the above or if you would like Equinox to help you take your first steps into the mobile marketing world call 01934 643961 or email firstname.lastname@example.org