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Why is Snapchat a Great Tool for Marketing?

Snapchat took the world by storm when it was initially released in 2011 becoming one of the most popular social media channels in the world. Since then it has developed and evolved into a multi-purpose platform that has become an extremely effective marketing tool.

So what is Snapchat?

Snapchat is an image messaging and multimedia mobile application. One of the principal concepts of Snapchat is that pictures and messages are only available for a short time before they become inaccessible. The app has evolved from originally focusing on person-to-person photo sharing to presently featuring "Stories" of 24-hour chronological content, along with "Discover" to let brands show ad-supported short-form entertainment. As of May 2017, Snapchat had 166 million daily active users.

How Can I use it for Marketing?

Humanize Your Business

Many businesses operate extremely robotically in the modern day with automation and digital marketing taking a front foot in terms of lead generation and marketing activities. Although these are both very successful strategies, Snapchat is unique as it allows you to build an audience and share regular behind the scene updates of the daily activities within your business. This will help your audience to get to know you, your staff and your business from a working perspective and therefore help you to build trust with your audience which, in the long run, will see them come to you when they need your services as they will know how you work and the people they will be dealing with.

Influencer Marketing is Great on Snapchat

If there is an extremely popular celebrity or figure within your particular industry, they can be used effectively with Snapchat to reach a wider target audience or to relay a certain message to your target market. If you were to let him/her take over your Snapchat for the day it would draw a larger audience to your Snapchat account as they would want to see what he/her had to say, this can be used to your advantage to market particular services or products knowing that your exact target audience will be watching. This can result in increased lead generation and sales for your business as well as expanding your Snapchat network in the future.

Advertising on Snapchat

As Snapchat has developed it has incorporated features which allow businesses to advertise within the platform. There are multiple options such as a short sharp video advertisements in-between Snapchat stories or sections such as the featured or discover section which allows businesses to post exciting information and interesting video content that can then be used with a call to action to entice the user to look further by swiping up (this will then take the user to a landing page or your website etc). This is designed to help drive user engagement and entice them to look at your business further. If used correctly with interesting and unique content this can be very successful when it comes to exposure, lead generation and sales.

If you haven't started using Snapchat for your online marketing strategy yet, we would highly recommend that you start considering it as it could an extremely successful and powerful marketing tool for your business.

If you would like to find out more about Snapchat and how it could help your business or if you are interested in the marketing services provided by Equinox, please call 01934 643961 or email

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