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Why is content essential to the success of your marketing?

Great content is essential to any marketing campaign. Imagine going onto a website, email, blog or social media channel that looks great and instantly catches your attention. You're thinking this could be the company I need, and then you start reading the content. It's unclear, unpersuasive and poorly written, it's just there to fill up the space.

It is clear that this company has focused on its looks rather than its content and it's got the initial target nailed on, it's got you interested, but now at the final hurdle its failed, as you simply don't understand how they work or what they do.

This underlines the absolute sheer importance of content writing.

If you put it in simpler terms, imagine going on a date, you don't know the person, but you like how they look, hence why you agreed to go on the date in the first place. You get there and as you remembered they look fantastic and you can't wait to get to know them. The only problem is, there is no substance or emotional connection to the person behind the good looks and therefore you feel yourself becoming uninterested.

This is the exact same feeling your prospects will feel when they get onto your flashy new website, but the content within it is unclear and confusing, leaving them not knowing exactly what it is that you can offer them.

Your content needs to create an emotional connection to your prospect, something they can relate to, the sole reason that they need to use you, your products and your services. If you can get this connection, your marketing results will soar through the roof.

Troy Hannam, Director of Equinox Marketing commented;" Without content, there is no marketing. You can attract people with good looking designs and eccentric ad campaigns, but it is the content which converts the prospect and turns them into a customer. You have to create a need, a reason within your content to why that prospect should use you over a competitor, play to your strengths and promote your unique selling points to give yourself the best possible chance of gaining new customers. Don't be mundane, boring and safe as it simply won't work, resulting in you and your business falling behind."

Equinox Marketing understands that businesses don't often have the time to write their own blogs, website content, email marketing and social media campaigns and therefore, we offer an easy to use service so that you don't have to do it.

We will do it all for you, ensuring detailed research on your business and competitors is conducted, so we can write the best possible content for your company. We will display your strengths in persuasive, effective and emotional writing so that we can connect with your target audience and gain you more customers.

For more information about our Content Writing Service call 01934 643961 or email

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