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Marketing In 2018 – What are the Predictions?

2018 is nearly upon us, the year has flown by and as the festive time of year approaches most, if not all businesses will be busy planning for the upcoming year. Focus will be drawn to strategies to help hit increased targets and improve turnover, sales and profits in a cost-effective and sustainable manner. Pretty much every Boss, Owner, CEO will make the same statement: "Let's make 2018 our year" or "Let's one up 2017 and smash 2018 out of the ball park".

With this in mind, we have researched some of the marketing predictions for 2018 to help keep you one step ahead of your competitors and most importantly, to help you hit those targets to allow sustainable and continued growth.

Mobile Ready Content

With Mobile Devices the possibilities are endless and their use continues to grow at a remarkable rate. Internet usage is the highest it has ever been on mobile devices and therefore creating mobile-ready content will be absolutely essential not only in 2018 but for the future. Mobile ready content will allow you to gain access to thousands of prospects that may have missed you or been unaware of your presence before. Mobile Marketing will only get bigger and better so make sure you are utilising it now.

Client Marketing

Your Clients/Customers will become even more vital to your marketing efforts than ever before in 2018. We all know the power of Testimonials and Reviews in the current day. More and more people are writing reviews and blogs, filming vlogs and finding new ways to talk about your services and products than ever before. This is marketing gold (assuming it is positive) that you can use in your favour to reinforce your brand and shoot your reputation through the roof. Marketing through clients is tipped to become an increasingly popular marketing method that will be utilised throughout 2018 and the foreseeable future.

Social Messenger Marketing

This is already starting to look like a game changer and some have even gone as far as calling it the "the new email marketing". Social Messenger Marketing is essentially where you create a chatbot and place it within your Facebook messenger. This allows the bot to chat to potential prospects for you whilst ushering them to a CTA such as your website, Facebook page, email address etc, leading prospects directly to you. This will hand you warm to hot leads directly that may need some more information or are ready to purchase instantly. Some businesses have already started using this form of marketing and have received incredible results. The advantage of using this now is that not many companies are even aware of its current existence, so you have a massive advantage if you start using it as soon as you possibly can. We can tell you now that in 2018 this form of marketing will be absolutely booming. Don’t fall behind.

There will plenty of additional predictions that will come before the year is out and we have briefly touched on a few that can help your business stay ahead, on-trend and relevant. However, is it vital that you always spend the time to research and test new forms of marketing to ensure the continued success and growth of your business.

If you would like more information on any of the above or if you would like Equinox Marketing to help you implement some of the marketing methods mentioned above please call 01934 643961 or email

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